1. You will get to know your audience.
by Admin
Posted on 16-09-2022 09:39 AM
Consumer behaviour, trends,
media
usage and media consumption.
Target audience research and persona development.
Are you interested in consumer behaviour, communication and marketing ? do you wonder why some brands become global icons? do you want to use your creativity to connect with online communities across social media? would you like to be the bright spark behind the next big digital marketing trend? marketing is the discipline of understanding how and why consumers buy products and services, and using those insights to satisfy consumer wants and needs. Digital marketing is marketing for the modern connected consumer. It combines traditional marketing with the latest digital tools and media to help businesses reach, connect and promote their products to a wider audience, using strategies that inform, captivate and engage.
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3. You can market to anyone, anywhere.
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Read more » the aim of this module is for learners to explore the digital marketing landscape, through detailed analysis of the fundamental differences between traditional and digital marketing. Learners will critically evaluate key factors which play a pivotal role in digital marketing strategy, such as the digital marketing environment, digital consumers and the digital marketing mix in order to develop an understanding of the role and importance of digital marketing for modern day businesses. In addition to this, learners will develop the necessary critical thinking and understanding skills aswell as an ability to plan and implement a successful digital marketing strategy for a live company, conducting market and situation analysis, setting strategic objectives, identifying where these objectives fit within the overall marketing plan and ensuring their successful implementation as part of the firm’s overall marketing activities.